Frequently Asked Questions

Chuck Knight & Jim Loftus at WBEB, Philadelphia


As a consultant, I work with radio stations to improve programming and ratings. For over 27 years, I have been involved with some of radio’s biggest success stories.

What can we expect when we start working with you?

The first step is in-depth listening to the station team to learn everything about your operation. The market. Your competition. The airstaff. What types of research you are doing. There's a good chance I already know about your market and station, but I want to understand where it is today, from the music to the audio processing. The next step is monitoring your station and the market. Then it’s on to a complete analysis of your current ratings data. When that is complete, I will present you with recommendations and an action plan. 

What is your style when working with us?

I believe in collaboration and team building. I see myself as a coach and work with your people in that style. My strong belief in radio will spread throughout your organization. 

Once we sign up, who will our consultant be?

"When you hire Gary Berkowitz, you get Gary Berkowitz." There are no associates or "second stringers" I do all of your work. 

We've worked with consultants who basically told us "what we wanted to hear". Tell me about that?

Providing "straight talking advice and solutions" to my clients is a priority. You can always depend on an honest opinion when it comes to your business. 

We don't have a budget

If this is the only reason you have not called me, we should talk. I will design a program that will work for you. Barter options are available.