The Berkowitz Difference: Your Success!
A Mentor for your staff
Personal attention of Gary Berkowitz. You will be working directly with me, no associates.
Unlimited phone access. I am available to you on an unlimited basis. From music to promotions and everything in between, we can talk as often as you choose. Your phone calls and emails will always be returned within 24 hours (usually much sooner).
A custom approach to consulting. I do not believe in boiler plate consulting. From music to imaging, positioning, brainstorming promotions, and the overall on-air presentation. Our relationship will be designed to work for you. My style can be best described as collaborative. I am ready to get involved in every aspect of your programming product.
Focus & Experience
Talent coaching meetings. Via conference call, Zoom or Facetime to keep the talent fresh. Weekly? Monthly? Your call.
Programming – Imaging – Music Maintenance. On-going work with music libraries (at least quarterly updates), on-going monitoring of current product. imaging, positioning, working with the jocks, etc.
In-depth ratings analysis upon release. I encourage calls with all management to discuss ratings outcomes upon release.
In-Market visits. Market visits are followed up with a detailed report of findings, actions discussed and recommendations.
Relevant - Intuitive - Innovative
On-going monitors of the station. I will monitor and provide feedback.
Research. Assembling music lists for music testing, strategic projects or focus groups if you choose to do them. Construction of safe lists for nonresearched stations.
Programming Weekly. Programming Weekly arrives via email on Tuesdays. It contains ideas and news about the latest in programming and management.
Added Value: Multi-format programming experience. Yes, I am an AC specialist, but I bring multi-format expertise to help your cluster grow.