"You have one goal in mind…to win"
No manager hires a consultant these days for a station that gets healthy ratings book after book. My name is Gary Berkowitz. If your 25-54 numbers are steady or up, congratulations. But if your market is competitive. Too many AC's, Hot AC's or CHR's splitting the shares. Or if you want to avoid erosion, I'd like to talk with you. I've helped a lot of stations recover their 25-54's. And get the higher shares on the street, so their sales teams could meet projections. There's no denying problem ratings. They're in black and white. But it’s up to you when to do something. It’s part of being an owner or GM. If you'd like a few helpful ideas for your station, call me.
Gary Berkowitz. 248-737-3727.
