Radio greats meet in Detroit. This is CKLW jock Bill Gable, WLW's Gary Burbank and WLS John "Records" Landecker
“Gary Berkowitz is the best consultant I’ve ever worked with. He’s smart, always accessible, objective, passionate, and extremely supportive. I’m thankful every day that we have Gary as part of our team! And he doesn’t even charge us for the sessions he provides as “station shrink.”
"If you need to fix your car, take it to the best mechanic there is. If you have to have shoulder surgery, get the best shoulder surgeon there is.
If you need help with an AC radio station, get the best AC consultant there is. The one who specializes in one thing, AC radio, Gary Berkowitz.
“It's really simple. If you have an Adult Contemporary station and want to win, hire Gary. And if you don't hire him, pray your competition doesn't.”
"There's no one more passionate about the AC format than Gary. Turn on any one of Gary's station Gary works with and you'll hear his investment into the product: discipline, direction, excitement and character. Hire Gary and get Gary every time you pick up the phone."
“Why Berkowitz? I always got Gary. My calls were returned promptly. You are flexible with market visits. Multiple format advice; when asked, you always gave great advice on all formats. Straight answers. Never sugar coated. Major market experience related to smaller markets. You have tremendous musical knowledge of what works and more important, what does not work. Sound advice on research & marketing projects. Always professional with very high broadcast standards. Shared experience in many great radio battles. Honesty and loyalty. You’re a winner. You are the only consultant Midwest Communications has used in the past 4 years. I will jump at the chance to work with you again in the future.”
“Thank you for your incredible interest and commitment on our behalf. You have been a huge part of our turn around with WLIF.