Gary Berkowitz: Results for Radio
Satisfied Clients Say it Best
Jim Loftus, Times-Shamrock Communications (former CEO at WBEB, Philadelphia)
"Gary has the best "ear" in the business. He's an extraordinary resource for us at WBEB. There's no one better to have on your team!"
Jim Shea, Mapleton Communications
"Gary works with Mapleton's AC and Classic Hits formats, consistently delivering higher ratings. His expertise and collaborative approach make him incredibly effective when working with our program directors. Trust is crucial to me, and that’s why Gary Berkowitz is our go-to consultant for AC and Classic Hits."
Tom Quinn, CEO Reno Media Group
Steve Granato, VP/Programming Renda Broadcasting
“Hiring you is one of the smartest things I’ve done, and I want you to know how much I appreciate all your help. Please keep arguing with me when I’m wrong, or when you think another point of view should be considered. AC KRNO and Classic Hits KODS would be far less successful stations without your integrity, intelligence and skillful guidance.”
Steve Granato, VP/Programming Renda Broadcasting
Steve Granato, VP/Programming Renda Broadcasting
Gary has consulted our two biggest AC’s for over two years with tremendous success. He has the ability to narrow down a handful of key drivers and keep us laser focused on those.
Since his involvement we’ve had superior sounding products and tremendous success. Gary provides invaluable help with music research, imaging, marketing, promotions and talent coaching.
Not only do I highly recommend him, but I would happily discuss his achievements with anyone wishing to hire him in the future.
Brian Figula, KOIT/San Francisco
"There's no one more passionate about the AC format than Gary. Turn on any station Gary works with and you'll hear his investment into the product: discipline, direction, excitement and character. Hire Gary and get Gary every time you pick up the phone."
Jay Meyers, Broadcast Management and Technology
"If you need to fix your car, take it to the best mechanic there is. If you have to have shoulder surgery, get the best shoulder surgeon there is.
If you need help with an AC radio station, get the best AC consultant there is. The one who specializes in one thing, AC radio. Call Gary Berkowitz."
Satisfied Clients Say it Best
Craig Hanson, Owner/President, Red Rock Media
“Gary Berkowitz ranks among the BEST of THE BEST professional radio consultants in America today. He can see and hear things that others may miss. His track record speaks for itself, and he is not persuaded by the latest fashion or fad to abandon the principles and strategies that have enabled him to create winning radio stations. It is not easy to compete with stations he programs, because he can see around corners! "
Michael Morgan, Adirondack Broadcasting
Receiving the AC Programming Today newsletter is like a "Jelly of the Month club" membership…it’s the gift that keeps giving all year long! Always a great read!
Brian Figula, KOIT/San Francisco
"There's no one more passionate about the AC format than Gary. Turn on any station Gary works with and you'll hear his investment into the product: discipline, direction, excitement and character. Hire Gary and get Gary every time you pick up the phone."
Satisfied clients say it best
Michelle Younkman, Executive Director Christian Music Broadcasters, Little Rock
Greg Curtis from the Greg & Mere, Morning Show 94.9 Mix-FM, Tucson, AZ Lotus Communications
Greg Curtis from the Greg & Mere, Morning Show 94.9 Mix-FM, Tucson, AZ Lotus Communications
"Thank you so much for speaking at our music and programming Momentum conference. You helped us fulfill our mission to encourage and engage our members to impact their communities. You make CMB better. We are grateful"
Greg Curtis from the Greg & Mere, Morning Show 94.9 Mix-FM, Tucson, AZ Lotus Communications
Greg Curtis from the Greg & Mere, Morning Show 94.9 Mix-FM, Tucson, AZ Lotus Communications
Greg Curtis from the Greg & Mere, Morning Show 94.9 Mix-FM, Tucson, AZ Lotus Communications
"Gary knows how to make listeners feel comfortable and connected to the biggest brands in AC radio and that's why their ratings are so good"
Joe Chille, Big WECK, Buffalo, NY
Greg Curtis from the Greg & Mere, Morning Show 94.9 Mix-FM, Tucson, AZ Lotus Communications
Joe Chille, Big WECK, Buffalo, NY
“In my 28 years in radio I've worked with a lot of consultants, but no one has the attention to detail that I've found with Gary Berkowitz. Gary likes to roll up his sleeves and get into a project, whether it be a music test, perceptual, or a simple aircheck review. When you need a consultant to go the extra mile, there’s only one Gary"
top rated AC's work with radio consultant Gary berkowitz
Now 97.9 is a consistent 25-54 ratings leader in the crowded Salt Lake City market. Under the leadership of GM Matt Webb and Operations Manager Rob Riesen, KBZN proves that a consistent and superior product is the winning combination.
Book after book, MIXfm is the #1 AC radio station in the highly competitive Tucson marketplace. Working together with Arizona Lotus OM Larry Mac, MIXfm keeps Arizona company all day at work.
Philadelphia's B 101.1 is regarded as one of the most successful AC stations in America. Along with Jerry Lee Radio's Chuck Knight, Jim Loftus and Jay Meyers, WBEB was always on top of the 25-54 ratings in this fiercely competitive Top 10 market.
Boston’s Magic 106.7 is one of America’s most successful AC stations. Today, Magic continues to lead the ratings in Boston. Greater Media CEO Peter Smyth says “I trust that Gary will always do what is right for my radio stations. That’s why he was on the Greater Media team for over 18 years."
In Reno, book after book, KRNO-FM holds the top 25-54 ratings position. This heritage mainstream AC under the guidance and leadership of Tom Quinn's Reno Media Group keeps winning in this highly competitive market. Not only does sunny 106.9 win, they win big!
Today's AC leader in Reno is The New Sunny 106.9.
Yes, Gary is known for AC but he also works for Classic Hits stations. Just look at WWEG-FM. There's a lot of radio in the Baltimore-Washington DC metro area. Eagle has carved out a leading position thanks to the dedication & focus of Manning Media CEO, Fred Manning and OM Mike Scott. When it comes to ratings, The Eagle is "Soaring"
Jon Krongard, GM WGTX, Cape Cod
"The sage advice and guidance have certainly positioned us perfectly and have us headed in the right direction. Thank you doesn't quite cover it but, THANK YOU for ALL the things."
Manning Media's Mike Scott
"Working with Gary is like having the best in the business in your local building. Always available, always ready, completely engaged.
I’ve been working with Gary for over a decade at two different companies, and we’ve been winning consistently year after year.
When Gary Berkowitz is on your team, you win…period."
Mike Scott
Manning Media
Leading Industry references
Jeff McCarthy, Midwest Communications
“Why Berkowitz? I always got Gary. My calls were returned promptly. You are flexible with market visits. Multiple format advice; when asked, you always gave great advice on all formats. Straight answers. Never sugar coated. Major market experience related to smaller markets. You have tremendous musical knowledge of what works and more important, what does not work. Sound advice on research & marketing projects. Always professional with very high broadcast standards. Shared experience in many great radio battles. Honesty and loyalty. You’re a winner. You are the only consultant Midwest Communications has used in the past 4 years. I will jump at the chance to work with you again in the future.”
Rick Shockley, WINK-FM, Ft. Myers
“Gary Berkowitz is the best consultant I’ve ever worked with. He’s smart, always accessible, objective, passionate, and extremely supportive. I’m thankful every day that we had Gary as part of the WINK-FM team! And he doesn’t even charge us for the sessions he provides as “station shrink.”