Working Together
Solving the "Something is Not Right" Feeling
You know the feeling. You're listening to your station, and something just doesn't sound right. Maybe it's the music, the imaging, or the morning show. You can't quite put your finger on it, but you know it's there, and in today's ratings environment, that feeling keeps you up at night. Let's figure out what it is and fix it.
You can reach me directly at (248) 737-3727 to start the conversation.
The Modern Reality: I Don't Just Give Advice; I Do the Work
Radio today looks different than it did ten years ago. Stations are leaner, and there are often fewer people in the building to handle the mountain of daily tasks.
In many cases, I effectively become your Program Director. I understand that your team is stretched thin, so I step in to handle the day-to-day essentials that make a station sound "Major Market," even with a smaller staff. It's not easy, but I know how to make it work.
The Bridge Between Programming and Sales
I work with both departments to create promotions that actually work. My goal is to develop initiatives that gain audience while simultaneously driving new revenue, ensuring that a win for the listener is also a win for the bottom line.
Getting the Music Right
If you're a music station, the music is everything. Whether you do your own market research or rely on other methods, I'll work with you to make sure it's right on target. No guessing, no hoping, just a music strategy that connects with your audience.
Airstaff Coaching
I work directly with your talent to keep them focused, relatable, and sharp.
Talent Acquisition
From scouting to hiring, I'll find the right voices for your brand.
The "Heavy Lifting"
Whether it's imaging, positioning, or marketing, I take these tasks off your plate so you can focus on running the business.
Protecting Your Most Important Asset
Your station's sound is your product, and in lean markets, it needs specialized attention. I'm insurance for your brand, ensuring it never drifts and your strategy executes with precision.
The Berkowitz Difference
- AC is my only format. I'm a specialist, not a generalist. I live in the 25-54 demo.
- Berkowitz stations win. My stations consistently deliver where it counts. I'm currently helping drive wins at leading AC's like KBZN Salt Lake City, KRNO Reno, and KMGE Eugene and others.
- When you hire me, you get me. No associates. No second-stringers. No junior consultants learning on your dime.
- Unmatched Access. I know that radio issues don't wait for business hours. I return calls within 24 hours, including nights, weekends, and holidays. Don't believe me? Call me on a Sunday morning and see what happens.
Proven at Every Level
Over my career, I've programmed and consulted for hundreds of stations across major broadcast groups including ABC Radio, CBS Radio, iHeartMedia, and many leading, well known private (non-corporate) owners. Whether it's a heritage major market station or a standalone in a smaller market, the approach is the same: specialized expertise, relentless execution, and a sound that wins.
"Hiring you is one of the smartest things I've done. Please keep arguing with me when I'm wrong... KRNO would be a far less successful station without your skillful guidance." — Tom Quinn, President, Americom Broadcasting
Additional Services Available
Daily music scheduling for stations requiring hands-on log management.
Let's Have a Conversation
No charge. No obligation. Just a productive discussion. Before you make any decision, I offer a complimentary consultation. I'll listen to your station and review your ratings beforehand, so our call is productive from the start.
I understand today's economic realities and work with stations in all size markets to make a partnership happen. Budget should never be a barrier to a winning sound.
Call me at (248) 737-3727 or fill out the form below.
You have nothing to lose and, at the very least, you'll have a conversation with someone who loves radio as much as you do.