Meet Gary Berkowitz
"Your station isn't just another contract. It's a signal with a story, a team counting on getting it right, and a community that deserves great radio."
Where It Started
I grew up in New York listening to WABC and WMCA. Not casually, obsessively. I was ten years old and I already knew this was what I wanted to do.
At sixteen I was interning at WGBB on Long Island. By the time I got to Emerson College in Boston, I wasn't exploring a career. I was already building one.
The Early Years
I worked stations across New England through college — nights, weekends, whatever was available. Every market taught me something.
By the time I graduated I was already at WPRO in Providence. Went from night personality to Music Director to Program Director as
the founding PD of 92 PRO-FM, one of the strongest FM signals New England ever produced.
The Rhode Island Radio Hall of Fame came later. So did the Emerson Alumni Achievement Award. I'm proud of both. But the ratings are what I was after.
The Track Record
At WROR Boston we took an automated Oldies station and built one of the first successful FM ACs in the country. In Detroit, WJR went to #1. WHYT hit its highest ratings ever.
Every one of those stations taught me the same thing: the music, the talent, the imaging, the positioning. It all has to work together. Every element. Every day. One weak link and the whole thing leaks.
In 1990 I launched Berkowitz Broadcast Consulting. Since then — hundreds of stations across ABC, CBS, iHeartMedia, Cumulus, and major private owners, including Fresh 102.7 New York, Magic 106.7 Boston, and B101 Philadelphia. Currently working with market leaders including KBZN Salt Lake City, KRNO Reno, KMGE Eugene, and others. All market leaders.
One client said it better than I could:
"I hired you for the AC, but I get your advice on the whole cluster."
What You're Getting
I've held every position in this business; on-air, music director, program director, consultant. I know what your morning show should sound like. I know when your music log is wrong. I know when your imaging is costing you listeners. And I'll tell you, directly, quickly, and without dressing it up.
I don't tell clients what they want to hear. I tell them what they need to hear. That's my job.
Detroit has been home for a long time. My wife Betty, known to many of you as BJ, and I have been in this business together through every shift the industry has taken.
If you want someone who has been in every seat, held every standard, and still picks up the phone on a Sunday morning, let's talk. No charge. No obligation. Just a straight conversation between two people who care about radio.
Call me directly: (248) 737‑3727. Try me on a Sunday morning!