Welcome IBA Members to Gary Berkowitz Broadcast Consulting
Programming designed to deliver higher revenues
No manager hires a radio consultant these days for a station that gets healthy ratings book after book.
My name is Gary Berkowitz. If your 25-54 numbers are steady or up, congratulations. But if your market is competitive. Too many AC's, Hot AC's or CHR's splitting the shares. Or if you want to avoid erosion, I'd like to talk with you. I've helped a lot of stations recover their 25-54's. And get the higher shares on the street, so their sales teams could meet projections. There's no denying problem ratings. They're in black and white. But it’s up to you when to do something. It’s part of being an owner or GM. If you'd like a few helpful ideas for your station, call me. Gary Berkowitz. 248-737-3727.
A partner in your success
I work with the most successful AC radio stations in the country. From Warm 106.9, Seattle, Now 97.9 (KBZN) Salt Lake City and 94.9 Mix-FM (KMXZ), Tucson, leading broadcasters trust my decades of multi-format experience to design, guide and oversee their on-air product.
Simple-Quick-Results
Get going today. Being the #2 or 3 AC will not work. Why wait? I will quickly assess what needs to be done and not wait to make changes.
This is like a marriage. I will get to know your people and more importantly, work with them towards a common goal. We will use the resources you already have in place.
Improve your people. Not only will your people enjoy working with me, but they will learn a lot. I will teach them to become better and more effective radio people.
Sales is the bloodline of every business. The goal: Producing product that can generate revenue.
A partner in your success. When you hire me, you get me. No associates. I work with you and your team on every part of the on-air product.
Too good to be true? Not really. I have a proven track record of ratings success. Call me. Let’s make a deal and get going!
IBA Member Special
Call me for a confidential, no cost discussion of your station and market. IBA Members are offered 20% off regular market rates. Barter is also available in most markets.
Satisfied Clients Say it Best about radio consultant Gary Berkowitz
Jim Loftus, COO, 7 Mountains Media (former CEO at WBEB, Philadelphia)
Jim Loftus, COO, 7 Mountains Media (former CEO at WBEB, Philadelphia)
Jim Loftus, COO, 7 Mountains Media (former CEO at WBEB, Philadelphia)
"Gary has the best "ear" in the business. He's an extraordinary resource for us at WBEB. There's no one better to have on your team!"
Jim Shea, CEO, Mapleton Communications
Jim Loftus, COO, 7 Mountains Media (former CEO at WBEB, Philadelphia)
Jim Loftus, COO, 7 Mountains Media (former CEO at WBEB, Philadelphia)
"Gary works with Mapleton's AC and Classic Hits formats. Always achieving higher ratings. He is very effective working with our program directors. Trust is important to me. That's why Gary Berkowitz is our AC and Classic Hits consultant."
Tom Quinn, CEO Americom Broadcasting
Jim Loftus, COO, 7 Mountains Media (former CEO at WBEB, Philadelphia)
“Hiring you is one of the smartest things I’ve done, and I want you to know how much I appreciate all your help. Please keep arguing with me when I’m wrong, or when you think another point of view should be considered. AC KRNO and Classic Hits KODS would be far less successful stations without your integrity, intelligence and skillful guidance.”
Brian Figula, Operations Manager, Bonneville, San Francisco
"There's no one more passionate about the AC format than Gary. Turn on any station Gary works with and you'll hear his investment into the product: discipline, direction, excitement and character. Hire Gary and get Gary every time you pick up the phone."
Jay Meyers, Broadcast Management and Technology
"If you need to fix your car, take it to the best mechanic there is. If you have to have shoulder surgery, get the best shoulder surgeon there is.
If you need help with an AC radio station, get the best AC consultant there is. The one who specializes in one thing, AC radio.
Call Gary Berkowitz."
Rick Shockley, Program Director, WINK-FM, Ft. Myers
“Gary Berkowitz is the best consultant I’ve ever worked with. He’s smart, always accessible, objective, passionate, and extremely supportive. I’m thankful every day that we had Gary as part of the WINK-FM team! And he doesn’t even charge us for the sessions he provides as “station shrink.”
Improved Ratings = Improved Revenues
Philadelphia's B 101.1 is regarded as one of the most successful AC stations in America. Along with Jerry Lee Radio's Chuck Knight, Jim Loftus and Jay Meyers, WBEB was always on top of the 25-54 ratings in this fiercely competitive Top 10 market.
Boston’s Magic 106.7 is one of America’s most successful AC stations. Today, Magic continues to lead the ratings in Boston. Greater Media CEO Peter Smyth says “I trust that Gary will always do what is right for my radio stations. That’s why he was on the
Greater Media team for over 18 years."
Now 97.9 is a consistent 25-54 ratings leader in the crowded Salt Lake City market. Under the leadership of GM Matt Webb and Operations Manager Rob Riesen, KBZN proves that a consistent and superior product is the winning combination.
Book after book, MIXfm is the #1 AC radio station in the highly competitive Tucson marketplace.
Working together with Arizona Lotus OM Larry Mac, MIXfm keeps Arizona company all day at work.
In Reno, book after book, KRNO-FM holds a top ratings position both 12+ and 25-54. This heritage AC under the guidance and leadership of PD Dan Fritz made the transition from Sunny 106.9 to More-FM and has never looked back! Today's AC leader in
Reno is 106.9 More-FM.
Yes, Gary is known for AC but he also works for Classic Hits stations. Just look at WWEG-FM. There's a lot of radio in the Baltimore-Washington DC metro area. Eagle has carved out a leading position thanks to the dedication & focus of Manning Media CEO, Fred Manning and his fabulous local staff. When it comes to ratings, The Eagle is "Soaring"