radio consultant Gary Berkowitz: Experience-Trust-Results

AC is my sole focus—and my passion. The nation’s most financially successful AC stations trust my decades of multi-format experience to shape, refine, and elevate their on-air product. Whether it’s Mainstream AC, Soft AC, or Hot AC, I bring tailored strategies and proven expertise to ensure your station thrives in its market.

"When you hire Gary, you get Gary." No associates. No second stringers. 

Sales is the lifeblood of every business, and that’s always the #1 priority. My focus is on improving your station’s ratings and on-air product, ensuring you’re perfectly positioned to maximize revenues and achieve your financial goals. 

A truly custom approach to consulting. My style is best described as hands-on, deeply involved, and active in every aspect of your programming. I work closely with you to ensure every detail of your on-air product is optimized for success. 

I am 100% committed to your station’s success, providing hands-on support in every area that drives results. This includes monitoring, morning show and air talent coaching, strategic positioning, music library curation and quarterly updates, imaging, and fresh promotional ideas. My services also include weekly programming calls with your PD to ensure continuous improvement. 

For added convenience, I can generate and deliver daily music logs, ensuring your station runs seamlessly. Every detail matters, and I’m here to make sure nothing is overlooked.

All size markets. Whether you're a major, medium or a small market, when you're a client, you're a major market to me. 

Access. You will have unlimited phone availability. Your calls are returned within 24 hours (if not sooner) including nights, weekends and holidays. Weekly (if not more often) calls are scheduled with your program director. 

Let’s work together to take your station to new heights. I’d love to learn about your station’s goals, challenges, and opportunities. Call me today at 248-737-3727, or click the contact button for a prompt, confidential, and no-obligation response. Your success starts with one conversation—let’s make it happen.