BERKOWITZ BROADCAST CONSULTING
BERKOWITZ BROADCAST CONSULTING
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    • Home
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What Would You Do? with guest Don Kelley

You have a great signal, an owner who wants to be #1 and no budget restrictions....What would you do?

What do Doctors and radio programmers have in common?

My mother always wanted me to be a doctor. I chose radio

Should radio still give the weather?

I say YES...and here's my 5-point argument not to mention all the revenue that is attached to weather.  

The Under 30 Radio Group Speaks...

 What's on the mind of some young & upcoming radio people? They simply "want a seat at the table". Check out my latest programming video to hear if they feel "the old guard" is holding them back and their advice on the best ways to grow radio. 

Jingles on the Radio...where are they today...

My special guest is Jonathan Wolfert from JAM Creative Productions in Dallas. Hear Jon's story and where he thinks jingles belong in today's radio. 

Radio Programmers Discuss the State of Radio in 2021

From my first Zoom call

Finding that next job in Radio

Getting your next job in Radio

Veteran programmer Ron Harrell joins me to discuss 

his road to a new job in radio


Climb the ladder in Radio Part One

"Big Jim" Davis discusses how he went from talent, to PD to GM

How to Climb The Ladder in Radio

How to Climb the Radio Ladder Part Two


Hear the story of radio veteran Rick Shockley and how he went from on air to PD

Programming Videos

Content or Companionship

Which is more important to a radio station's success? 

The Year in Review

I'm celebrating 2021 by looking back at my 30+ year life in radio! 

Programming Master Class

 This is the first of 21 programming tips for the new year, 2021. Todays class talks bout the best ways to construct your playlist and what listeners really mean when they say they want "variety." 

From Jingles to Stealth Format Changes

Jingles..are like potatoes!

Stealth format changes. A thing of the past?

Gary-TV

Ratings in times of Covid

Is it your product or Covid? 

The Marketing Dilemma

Here's an idea to market in times of tight budgets

Welcome to Gary Berkowitz Broadcast Consulting

More than a consultant. A partner in your success

Gary Berkowitz Broadcast Consulting

(248) 737-3727

Member of Independent Broadcasters Association