No manager hires a radio consultant these days for a station that gets healthy ratings book after book. My name is Gary Berkowitz. If your 25-54 numbers are steady or up, congratulations. But if your market is competitive. Too many AC's, Hot AC's or CHR's splitting the shares. Or if you want to avoid erosion, I'd like to talk with you. I've helped a lot of stations recover their 25-54's. And get the higher shares on the street, so their sales teams could meet projections. There's no denying problem ratings. They're in black and white. But it’s up to you when to do something. It’s part of being an owner or GM.
I begin with custom strategies and then work with the program director, general manager and owners on every aspect of the product. Working for a limited number of stations, allows me to give you and your station the close, personal attention it needs to succeed.
On the personal front, I am married to Betty Jane, better known as BJ. We have 3 children and reside in the metropolitan Detroit area.