Meet gary. Trusted by leading broadcasters
From the control room to the consulting boardroom, Gary Berkowitz has spent a lifetime helping radio stations sound their very best.
Gary’s career began behind the mic and quickly accelerated into programming leadership. As the original Program Director at the legendary PRO-FM in Providence, he helped shape one of the most iconic sounds in FM radio. At WROR/Boston, he transformed an automated Oldies station into one of America’s first FM Adult Contemporary (AC) powerhouses. His programming success continued in Detroit, where he guided WJR to #1 in the 25-54 demo and led WHYT to its best-ever ratings as a Top 40 station. He also launched one of the country’s first Hot ACs, Q95 — another #1 success story.
In 1990, Gary founded Berkowitz Broadcast Consulting with a clear mission: to help AC and Classic Hits stations grow, win ratings battles, and connect deeply with their audiences. His approach is hands-on, strategic, and always tailored to the unique needs of each station. Whether it’s music research, talent coaching, imaging, or marketing, Gary brings decades of experience and a sharp ear for what works.
Over the years, he’s worked with major broadcast groups like Capital Cities/ABC, CBS Radio, and a long list of standout stations including Fresh 102.7 (New York), Magic 106.7 (Boston), Now 97.9 (Salt Lake City), KRNO (Reno), 94.9 Mix-FM (Tucson), and many more.
Today, Gary is proud to work with some of the most successful AC and Classic Hits stations across the country. His clients consistently praise his integrity, attention to detail, and unwavering commitment to excellence. When you hire Gary, you get Gary, every time you pick up the phone.
Gary’s deep roots in radio have earned him multiple honors, including membership in both the Rhode Island Radio Hall of Fame and the Emerson College WERS Hall of Fame, tributes to a career dedicated to elevating broadcast excellence. In addition to consulting, Gary is an in-demand speaker at major industry events and a regular columnist for Radio Ink Magazine, where he shares timely insights and practical strategies with programmers nationwide. He also publishes the AC Programming Today newsletter, delivering actionable ideas and proven techniques to help stations grow ratings and deepen listener connections.
Gary lives in the metropolitan Detroit area with his wife Betty Jane (BJ), and they’re proud parents of three grown children. Berkowitz Broadcast Consulting also maintains an office in Boca Raton, Florida, proof that strategy and sunshine can co-exist!
When you're ready to talk next steps, he’s ready to help.