gary Berkowitz. Trusted by leading broadcasters

In today’s competitive radio landscape, stations with solid ratings don’t often seek outside help—but staying ahead requires strategy. 

Hi, I’m Gary Berkowitz. First, let me say congratulations if your numbers are holding steady or growing—that’s no small achievement in today’s competitive radio landscape. But if you’re in a crowded market with too many ACs, Hot ACs, or CHRs splitting the audience, or you’re concerned about protecting your station from erosion, I’d love to connect. 

Over the years, I’ve worked with many stations to help them recover their 25-54 shares, boost their presence in the market, and empower their sales teams to meet—and exceed—projections. Problem ratings can feel daunting, but they’re also an opportunity. Together, we can take proactive steps to strengthen your station’s performance. After all, making these decisions is part of what sets great owners and GMs apart. 

I start by crafting custom strategies tailored to your station’s unique needs and market challenges. From there, I collaborate closely with owners, program directors, and general managers to fine-tune every aspect of your product. By working with a select number of stations, I ensure that you receive my full focus and the personalized attention necessary to drive your station to success.  

On the personal front, I am married to Betty Jane, better known as BJ. We have 3 children and reside in the metropolitan Detroit area with additional offices in Boca Raton, Florida.