Meet Gary: Working with today's winning AC stations

I've been in radio my entire adult life, and I still love it as much as I did on day one.

From the control room to the consulting boardroom, Gary Berkowitz has spent a lifetime helping radio stations sound their very best. This isn't just what I do, it's who I am.

I work exclusively with AC and Classic Hits stations, and my stations win. Right now I'm working with KBZN Salt Lake City, KRNO Reno, and KMGE Eugene and other winning AC's. Over the years I've helped build some of the country's most successful ACs: Magic 106.7 Boston, B101 Philadelphia, WNEW, New York, KEZK St. Louis, and WLIF Baltimore.

I'm not a theorist; I've done the job. I started behind the mic and moved into programming roles where I learned what it takes to win. As the original Program Director at legendary PRO-FM Providence, I helped create one of the most iconic sounds in FM radio. At WROR Boston, I transformed an automated Oldies station into one of America's first FM AC powerhouses. In Detroit, I took WJR to #1 in 25-54 and led WHYT to its best-ever ratings as a Top 40. I also launched Q95, one of the country's first Hot ACs, another #1.

In 1990, I founded Berkowitz Broadcast Consulting to keep doing what I love, helping stations sound great and win. I work closely with every client on music research, talent coaching, imaging, and marketing. The work still excites me as much now as it did back then. 

When you hire me, you get me, every time. No associates. No junior consultants. Just someone who's lived radio for decades, sat in your chair, knows what works, and genuinely cares about your success.

I'm a member of both the Rhode Island Radio Hall of Fame and the Emerson College WERS Hall of Fame. I speak at industry events, write a regular column for Radio Ink Magazine, and publish the AC Programming Today newsletter. Radio is what I do, and after all this time, I wouldn't want to do anything else.

I live in metropolitan Detroit with my wife Betty Jane (BJ), and we're proud parents of three grown children.