101.1 More-FM is regarded as one of the most successful AC stations in America. Under the leadership of GM Jim Loftus and PD Chuck Knight, Gary works with the team to keep WBEB on top of the ratings in this fiercely competitive Top 10 market.
Results: WBEB #1
Boston’s Magic 106.7 is one of America’s most successful AC stations. Greater Media CEO Peter Smyth invited Gary to join the Greater Media team at WMJX. Magic continues to lead the ratings in Boston. Greater Media CEO Peter Smyth says “I trust that Gary will always do what is right for my radio stations. That’s why he was on the Greater Media team for over 18 years."
Results: Magic 106.7 ... Still Boston’s AC leader
Tom Taylors radio newsletter puts it best. "Three straight monthly wins for hot AC “Now 97.9,” Salt Lake Ciy's KBZN (8.1-7.8-7.6). Formerly a smooth jazz station until PPM began and ratings changed. Capital Broadcasting owner John Webb recruited Gary to join the team to identify the niche. Salt Lake City already had 3 stations battling for the AC audience. Today, under the leadership of Matt Webb and Rob Riesen, KBZN is a consistent leader in 25-54 and female 25-54 ratings.
Results: Now 97.9 a 25-54 ratings winner in Salt Lake City.
When CBS Radio realized that a change was necessary at WSSS, (then known as Star 104) in Charlotte, Market Manager Bill Schoening called on Berkowitz. The recommendation? Take the station in a different music direction, change the name and position. Make it unique and different.
Results: K104.7... Charlotte's #1 AC
Gary joined Mapleton's KABX when it was about to transition from Oldies to AC. Working with Program Dirctor Dave Luna and Market Manager Damion Galarza, Gary helped guide K97.5 into the new format and continues to lead Merced's ratings.
Results: KABX...#1 AC in Merced
Yes, Gary is known for AC but he also works for Classic Hits stations. Just look at KEYF, Spokane. Operations Manager Greg Tilotson and Gary have re-imaged Key 101 from a traditional oldies station into the markets #1 Classic Hits station. Hear what today's Classic Hits are all about on Key 101!
Results: KEYF...#1 in Spokane!